Digital marketing offers exciting opportunities for dentists, including the ability to reach a wider audience and increase business growth. However, not all digital marketing strategies are created equal. In this article, we will cover the best dental marketing practices that have been proven to deliver results. If you are ready to grow your dental business, consider these best dentist marketing practices to help you reach a wider audience and boost your bottom line. From leveraging referral networks to improving your email marketing, these dental marketing tactics can help you get more out of your existing patients while also attracting new ones!

1. Create a memorable experience for patients with social media and content marketing.

Patients want to feel like they can trust their dentist, and the best way to build a relationship with potential patients is by providing them with helpful tips and information on your website. This can be done through blog posts, videos, and even virtual tours of your practice!

2. Make the most of patient testimonials and online reviews.

Prospective patients use online reviews and ratings when choosing a dentist, so generating positive feedback is one of the most important aspects of your dental marketing. In addition to having an excellent reputation on Google and Facebook, you can also encourage patient testimonials by sending out text messages after appointments asking them to rate your practice with a simple star rating. You can even monitor your reviews with tools like Weave to see how you are ranking and what you can do to improve your online presence.

3. Take advantage of directory listings and referral networks.

Creating an account with local directories is an essential step in any dental marketing plan because they allow people to search for highly-recommended businesses near them. Many people find their dentist through a recommendation from a friend or family member, so having a listing on these directories increases your chances of being found by new patients.

4. Promote special dental services and improvements to the patient experience.

Having unique services and offerings can help set your practice apart from the competition. Whether it’s offering same-day appointments, online appointment booking, or free dental health workshops for the community, promoting these services in your marketing can help you attract new patients.

5. Send out postcards to new residents in your area.

New-to-town postcards are a great dental marketing tactic to try, especially in areas with high populations of retirees and military personnel. These types of households are more likely to need a new dentist, so being the first to reach out can make you stand out.

6. Use text communications to manage appointments and reminders.

The majority of people prefer to communicate with their dentist via text messaging, so implementing this method into your dental marketing can help reduce missed appointments and prevent phone tag. You can also use text messaging to collect important medical information, such as patient profiles, or to link directly to a web page where patients can submit payments, all without having to call your office!